With the app’s estimated user base of 50 million people, the average time spent in app is 90 minutes, which breaks all other existing records of online dating. Should app developers take the risk to enter this market?
Mobile advertising network GOWIDE sees into market trends and promotion methods of dating apps.
Retaining users is just as important as acquiring them.
How should dating apps acquire and retain large numbers of users in a highly competitive market? Promoting dating apps: the charm of big numbers Unlike many other app categories, dating apps require a large and active user base from the start in order to succeed.No matter how you look at it, there will always be different angles for you to promote dating offers and there will always be single people in the world looking for online dating services.Another reason why dating offers are now more attractive than ever, is simply because it’s so easy to target users based on their sexual preference, their age, location and if they are single or not.Of course, only if you have a smartphone and a dating app.Tinder usage in the US set a record on last year’s Valentine’s Day with overall usage increased by 7% and messages up 5.2%.