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Other dating apps are also getting into the content business.
Grindr has its own site, Into, on which it publishes original reporting, story aggregation and commentary; Hinge, as part of an advertising campaign last year, published short-form fiction on walls and billboards.
Older adults are more likely to see them as a means to helping them develop short and long-term relationships.
“We actually embrace the fact that our members are in that dating-as-a-leisure activity phase of life,” Mr. He added that, with the new editorial content, Tinder hoped to offer users a positive outlook on that landscape.This results in a mere 5% of people being either very or extremely comfortable in providing their personal information.Regardless of whether you like or dislike online dating services, there’s a good chance you use them.A survey by conducted by security software makers Symantec found that lying about everything from age, height, relationship status, and income are extremely common.Our survey found only 6% of people are either extremely or very confident that these services do everything they can to protect their subscriber’s information.