Marketing to dating boomers
There’s PPC advertising that can be done with Google Ad Words as well as search engine optimization (SEO) which can be done with proper keyword targeting.
While search engines are super effective, using social media to target baby boomers shouldn’t be completely overlooked.
This, of course, is worth calculating for your own business’ website.
Even when it was the client who brought up the issue of age, to begin with, he was still very upset when he was called old in a situation where the resume writer was simply throwing out ideas that could help make him seem younger to potential employers.
When in doubt, simply avoid talking about a baby boomer’s age, and if anything, make them feel younger than what they actually are. With his vast experience in marketing and human resources, he co-founded a company offering resume and cv writing services.
And of course, it’s far easier to do all of this reading on a large desktop monitor as opposed to a tiny cell phone screen.
With their willingness to do their due diligence when it comes to researching what to buy, gimmicky marketing tactics that rely on impulse are far less effective than they usually would be.