Dating sarah coventry jewelry
The company ceased producing jewellery in November 2008 and the Sarah Coventry Trademark was removed from the Trademark Register on 10 February 2011.
Various signature marks were used by Sarah Coventry Inc and my understanding is that these markings will not help you date the pieces (as many other makers marks do).
When I first started collecting vintage costume jewellery, I was somewhat surprised at the popularity of the Sarah Coventry range that is so widely available today.
When I look at the massive collection of pieces released by the Sarah Coventry designers, my feeling is that they were aiming more for everyday wear and versatility, meeting the current trends of the day.
These women were keen to continue earning their own money as opposed to just being "housewives" and so when the opportunity arose from Sarah Coventry Inc.
to sell their jewellery using the "party plan" method, they jumped at the chance.
There are various stories that relate to how the name "Sarah Coventry" came about, some people believe "Sarah" was C. Stuart's granddaughter, others believe that "Sarah" was taken from Bill Stuart's niece who was born in 1949.The Sarah Coventry business was cashing in on the very popular, and now affordable, market of costume jewellery, and women themselves were invested in the venture. Charles H Stuart first started out working for his father, Charles W Stuart, who had commenced his business in 1853 selling fruit trees direct to the customer.Shop SARAH COVENTRY pieces : Sarah Coventry was created in 1949 by the C. The son was quite the entrepreneur, and developed the business further with many other enterprises. Stuart's grandson, Bill Stuart became president of the company and soon launched Caroline Emmons Inc. Later that November, Bill Stuart then created a new business called Sarah Coventry Inc.With the internet now being a huge selling ground, pieces can be more accessible for buyers around the world; this can be risky at times as you are not able to hold the piece in you hand and examine for flaws, so my advice is to stick with dealers that you know have a good reputation and are honest in the description of their items (look at their customer feedback if they have it available), examine photos of the items carefully (use zoom!) and do your homework (the more you research, the more aware you will become of what things are worth and what's a "good deal").