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Bear in mind that younger target groups are more demanding in terms of user experience, user interface and features. According to e Harmony, the user’s city of residence can significantly influence their experience on the application.

For example, 50% of New York State residents are single, and New York City is at the top when it comes to number of users on e Harmony.

Besides this step, the application also collects data from other social network accounts created with the same email address, such as Twitter or Linked In.

Here are some security measures that you can introduce: If you want to introduce such security checks by collecting more personal data, build your app bearing in mind the need to protect that data. Intuitive user interfaces are interfaces that the user understands how to navigate at a glance.

Since its launch in 2012, Tinder’s success has made a lot of wanna-be entrepreneurs relentless in their quest to launch an even more successful dating application.

Of course, this is no surprise – who wouldn’t want to have 50 million active users that spend an hour and a half on the app (on average) daily?

The takeaway: you can either focus on satisfying the needs of those who seek ‘no strings attached’ encounters, or develop your application to help those 84% find a stable romantic relationship. It has also been revealed that there are more male internet users than femal users, when it comes to dating app usage.

This is about certain traits of the typical future users of your application.

You need to create a detailed portrait of those people.

Make your matching process the unique selling point of your product.

There are already dating apps that match people based on their location (Tinder), preferred restaurants or bars (Dine), whether you have common friends (Hinge), etc.

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